Product & tech leader · Founder · ICF coach

Leadership for when AI moves the ground under your team.

I help leaders and innovation teams get product, technology and people moving in the same direction when AI changes the tools faster than the way we work. A founder, CTO and Head of Product who is also a certified coach: I have built the product myself, and I know how to bring the people along with it.

Mathias Iversen on the beach at sunset
7 companies
3 venture-backed
25 years
ICF coach

Sound familiar?

These are the situations I usually get called into.

Then we should talk
01

“We have the AI tools. Nothing new is happening.”

02

“Product is our biggest cost, it is always late, and I cannot see what we get for it.”

03

“AI was supposed to free us up. Now my day is reviewing pull requests and writing specs.”

04

“There are things on this team nobody dares to say out loud.”

05

“Everyone is busy. Nobody is sure we are building the right thing.”

Technology with people in the room

AI gives most companies powerful tools, but not the ability to build great products with them. That takes product and technology leadership of a different kind: less control, more trust, and teams who dare to talk about what is actually in the way.

01

From factory to innovation

Most teams work in production mode. Email and meetings feel meaningful because they resemble factory work. I help teams shift to a way of working where experimenting is safe and expected.

02

Build less, and the right thing

AI makes it easy to build more. My job is to help you build less, and the right thing. The work before you create matters more than ever, and I love cutting to the core.

03

“Unstucking” the team

When a team is stuck, has the same argument again and again, or doesn't dare touch what is really bothering it. I work with the live team while it does real work.

Built, led and sold
Hemi
Co-founder, CTO and Head of Product. AI in a regulated health field, team facilitation and a large seed round.
Reach
Co-founded, venture-backed and sold. Online physio, now the Ascenti Reach app and part of an award win.
AppMonk
A builder studio with two startups inside the startup and more than 30 startup clients over seven years.
+ 4
More companies and 13 co-founders. Leadership lessons from many teams, constellations and kinds of conflict.
Mathias at the whiteboard with a team
About Mathias

Building the right thing, together

I care about teams that are building something new. Teams that keep asking whether this is the right thing to build, dare to say out loud what they see, and get better at working together as they go. In my experience the hard problems are rarely technical. They sit in the question nobody asks, the argument that keeps coming back, and a way of working made for delivery rather than discovery. AI makes this more urgent, not less. The tools are here, but knowing how to innovate with them is not.

I have founded seven companies over 25 years, three of them venture-backed, most recently Hemi, where I was CTO and Head of Product. I am also an ICF-certified coach and team coach. I am at my best in the room, at the whiteboard, shaping the product and the architecture while sensing what is really happening in the team and putting words to it.

Let's talk

From the inside

Reach

Venture-backed · 2017 to 2020
Situation

Physiotherapy was built around clinic visits, so help often came late and was hard to reach for many patients.

What I did

Co-founded the company and led product and technology, building a hybrid service with digital triage, personalised video exercise plans and easy access to clinicians.

What changed

Acquired and rolled out as the Ascenti Reach app across all Ascenti claims. Part of Ascenti's IT Innovator of the Year win at the HealthInvestor Awards 2022.

Hemi

Venture-backed · 2023 to 2026
Situation

Complex chronic pain needs many disciplines working as one team, in a regulated field where health data must be handled with great care.

What I did

As co-founder, CTO and Head of Product I built a platform for multidisciplinary pain care with security and compliance designed in, brought AI into the care workflows, and facilitated how the team worked together.

What changed

Care coordinators, clinicians and patients working from one shared picture of the treatment, backed by a large seed round.

Three ways to work together

For startups, scale-ups and organisations building new products, often with AI, who need experienced product, tech and people leadership in unknown territory.

Start here · Bring a question

Strategic sparring

From a single workshop to a few weeks

You bring a question, I come in for it. We shape the work around what you actually need, and I am on and off for as long as it takes.

  • Team assessment: how your team really works together
  • A second pair of eyes on a product, an architecture or a due diligence
  • An AI strategy, or setting the team up to innovate
Learn more
1:1 programme

Leadership coaching

6 sessions over 3 months

For leaders in the middle of a new reality who want to lead with both head and body.

  • Navigate a world where AI is changing the roles
  • Take care of yourself and your team when the waves get big
  • Challenge the beliefs that no longer serve you
Learn more

When AI makes thinking cheap, hard work no longer puts you in the front row.

Mathias Iversen

Let's talk

Do you have a product that needs direction, a tech team that is stuck, or an AI shift underway? Write a few lines and we'll find a time for a free intro call.

I take on a small number of teams at a time.